Rehan Choudhry on Chptr’s Expansion and Recognizing Funeral Directors

Death Tech & Digital Ownership: Scaling Chptr with Rehan Choudhry In this episode of On the Clock, Tony Russo sits down with Rehan Choudhry, the founder of Chptr, to discuss the company’s evolution from a niche concept to a powerhouse service provider. They dive deep into how Chptr is revolutionizing obituary distribution, slashing operational costs for funeral homes, and helping directors reclaim their digital traffic from third-party aggregators. 🕒 Timestamps 00:00 – Introduction: The Evolution of Chptr 02:15 – Scaling the Market: Partnerships with Milestone, Anthem, and Heritage 05:40 – Disrupting Broadcast: Partnering with 75% of US TV Stations 09:10 – The "Complimentary" Model: Reducing unit costs for families 13:25 – Reclaiming the Narrative: Why digital ownership matters 17:50 – White-Glove Automation: Saving time for Funeral Directors 22:15 – Coming Soon: The National "Community Responders" Campaign Key Discussion Points Market Scaling: Chptr has moved into the big leagues, securing partnerships with major funeral groups including Milestone, Anthem, and Heritage. Broadcast Integration: Scaling reach via the airwaves—Chptr is now under contract with over 75% of television stations in the U.S. Operational Efficiency: By drastically reducing the unit cost of televised obituaries, Chptr aims to make broadcast announcements a standard, often complimentary service for families. Digital Ownership: Rehan explains why it is vital for funeral homes to maintain ownership of their content rather than letting traffic be siphoned by outside platforms. Service Automation: Learn about the “white-glove” slideshow service that handles production tasks, giving funeral directors their time back. Connect with Chptr: https://www.chptr.com Support the show: https://ondeathcare.substack.com #OnTheClock #DeathTech #FuneralService #Chptr #DigitalOwnership #Entrepreneurship #MortuaryScience