AI Is Making Founders Worse at Sales

AI can make your sales process faster. But what if you haven't actually figured out the process yet? I use AI in sales every day — for research, prep, notes, follow-up, pattern finding and plenty more. But if I was starting another company tomorrow, there's one part I'd deliberately keep manual for a while: talking to the first customers. Those early conversations aren't just about revenue. They're where you learn who actually cares, what problem matters enough to act on, why they care now, the language customers naturally use and what nearly stops them buying. In this video, I break down where I think AI genuinely helps founder-led sales, where automation can hurt you early, what WakeMate taught me about customer learning, and the simple model I'm using: LEARN → DOCUMENT → AUTOMATE AI is incredibly good at making a process faster. The problem is that if your process is wrong, sometimes you just get to be wrong faster. Automate the work. Not the learning. If you're still working on getting your first customers, watch this next: How I'd Get My First 10 Customers If I Was Starting From Zero →    • How I’d Get My First 10 Customers If I Was...