They Said Clean Milk Can’t Work — He Built a Brand Doing ₹200 Cr in Revenue‪@sidsfarmpure‬​

India is the world’s largest milk producer — but is the milk you drink actually clean? In this powerful episode, we uncover the shocking reality behind India’s milk industry with Dr. Kishore Indukuri, the founder of Sid’s Farm — one of India’s most trusted clean milk brands. After earning a PhD in Polymer Science from the U.S. and working in the tech industry, Dr. Kishore returned to India to start something radically different: a dairy brand built on honesty, science, and zero compromise. Today, Sid’s Farm is a ₹200 crore revenue doing 10,000+ milk quality tests a day — with no antibiotics, no preservatives, and complete transparency. 🧠 Why You Should Watch: This episode is for anyone who: Drinks milk daily and wants to know what’s really in it Cares about food safety, clean labels, and ethical brands Is building a startup and wants to learn from a founder who scaled without shortcuts Loves real, raw stories of leaving corporate life to build a purpose-driven brand 🔍 In This Episode, You’ll Learn: Why 68% of milk in India fails purity tests The science of milk adulteration and how Sid’s Farm prevents it The business model behind cow vs buffalo vs A2 milk How pricing and distribution work in a low-margin, high-volume industry Why most paneer and curd in India is unbranded — and risky What 10,000+ tests a day looks like behind the scenes The unit economics of a clean-label dairy brand How transparency built trust — and scaled the revenue to ₹200 Cr Powerful lessons on resilience, brand building, and staying ethical in a messy market 📍 Want to see it all in action? Sid's Farm arranges farm visits every Saturday. 📞 Call: 8008002152 💬 WhatsApp: https://api.whatsapp.com/send/?phone=... 🎙️ Guest: Dr. Kishore Indukuri – Founder, Sid’s Farm 🌐 Visit: https://sidsfarm.com 🎧 Hosted by: Pradeep Bharade 🎥 Subscribe: @PowerUpwithPradeep Timelines: 00:00 – Teaser 02:14 – Introduction 03:41 – What made you get into this field? 08:15 – The story behind Sid's Farm 13:27 – Did polymer science help you in dairy? 18:22 – Did you face backlash for showing testing reports? 21:03 – How did you acquire your first 100 customers? 26:27 – Why do people like Sid’s Farm products? 29:45 – How many types of milk tests are done? 45:00 – A2 vs Buffalo and Cow Milk 53:03 – Cow vs Buffalo Milk 54:32 – Raw Milk vs Pasteurized Milk – Which is better? 56:35 – What is the shelf life of milk? 1:02:05 – What sells most in your product line? 1:02:26 – Are your farms open to the public? 1:05:47 – Profit margins across Sid’s Farm products 1:15:54 – When did Sid’s Farm hit ₹1 Cr in business? 1:21:35 – What is the current revenue of Sid’s Farm? 1:23:53 – Investments raised by Sid’s Farm 1:25:07 – Logistics challenges faced by the brand 1:33:04 – What happens to unused milk? 1:41:41 – How do you ensure farmers give the right milk? 1:43:38 – Technologies Sid’s Farm is focusing on 1:46:34 – Thoughts on lab-grown milk 1:49:43 – Future innovations being explored 1:50:37 – India vs West: Dairy industry comparison 1:53:52 – Sustainability: How Sid’s Farm is reducing its carbon footprint 2:00:53 – Have you tested competitors’ milk? 2:03:49 – One key advice to fellow entrepreneurs 2:06:48 – A mistake that taught a valuable lesson 2:09:43 – How do you hire or choose team members? 2:12:37 – The importance of cultural fit in hiring 2:14:49 – How do you choose mentors? 2:17:40 – Best advice for aspiring entrepreneurs 2:20:19 – Outro #SidsFarm #MilkStartup #DesiD2C #FMCGSuccess #StartupIndia #CleanLabel #FounderStory #200CroreStartup #EthicalBusiness #IndianEntrepreneurs #IndianMilkBrand #MilkIndustry