Make Haste Slowly: Define Better to Build Faster | AI & Product Development

Make Haste Slowly: Define Better to Build Faster | AI & Product Development How can software teams move faster without creating more rework? Products are never completely defined from the beginning. They are discovered, tested, changed, and refined. The challenge is making sure those changes remain consistent across product decisions, engineering work, specifications, tests, and assumptions. As AI coding agents accelerate software development, teams can move even faster—but they can also create inconsistencies and increase the cost of changing decisions. In this session from AI in The New Era, Juan G. Carmona explores Product Definition as Code, an open framework for maintaining an evolving product definition that delivery teams can reference instead of repeatedly recreating product decisions. The talk also examines how explicit product changes, connected decisions, and stale-reference detection can help Product, Engineering, and QA stay aligned as products evolve. Key Topics • Product Definition as Code • AI coding agents and software development • Spec-Driven Development • Managing evolving product requirements • Software architecture and product engineering • Reducing software development rework • Product, Engineering and QA alignment • AI-assisted software development • Requirements management • Building faster through better product definition • Open frameworks for product development The goal is not to return to waterfall development or freeze requirements. Instead, it is about making product changes cheaper, reducing unnecessary rework, and helping teams develop faster by defining and verifying better. About the Speaker Juan G. Carmona is a Software Architect and AI Strategist with more than 20 years of experience in software engineering, architecture, and technical leadership. He has designed and led full-stack, cloud, distributed, and security-critical systems across aerospace, defence, mobility, motorsport, and enterprise software, working with organizations including Airbus, Alstom, Porsche Motorsport, and Solera. His expertise also includes DevSecOps, cybersecurity, machine learning, applied AI, consulting, and entrepreneurship. Juan is an active open-source software contributor, writer, teacher, and speaker. His current work includes **Product Definition as Code**, an open proposal for improving how products are defined and evolved, and **ProductShape**, its reference implementation. About AI in The New Era AI in The New Era is a global, community-driven platform for sharing knowledge, ideas, technologies, and innovations across Artificial Intelligence. We bring together professionals, researchers, technology leaders, founders, practitioners, and AI enthusiasts from around the world to share knowledge and explore the future of AI. 🌐 Website: https://aiinthenewera.com/ 🔔 Subscribe to the channel for more AI talks, software engineering insights, technology discussions, and expert sessions. #AI #SoftwareDevelopment #ProductDefinition #SpecDrivenDevelopment #AIEngineering