The Rise and Fall of Motorola: The Chip Giant That Powered Apple Before Losing to Intel

In 1984, Steve Jobs pulled a small beige computer out of a bag, and a Motorola chip was the beating heart inside it. So how did the company behind the Macintosh's processor, the Apollo moon-landing radios, and a 150,000-person empire end up losing the PC war to Intel? This is the full rise and fall of Motorola Semiconductor: the Arizona chip giant that could have ruled the personal computer era and didn't. In this video: • How Paul Galvin turned two failed businesses into Motorola • How Dan Noble built a semiconductor empire in the Arizona desert • The Motorola 68000, the elegant chip behind the Mac, Amiga, Atari ST and Sega Genesis • The 1980 IBM decision that handed the PC industry to Intel • The Apple-IBM-Motorola alliance and the PowerPC gamble • The 500 MHz G4 fiasco that humiliated Apple • Why Steve Jobs finally switched the Mac to Intel • The Freescale buyout, the debt, and the end of Motorola Semiconductor Motorola didn't lose because its chips were worse. It lost to something else, and the answer says a lot about how tech giants really fall. If you enjoy deep dives into the companies that built the electronic world, subscribe to Tech District and turn on notifications so you don't miss the next one. Question for you: if IBM had picked the 68000 back in 1980, would the world look completely different today? Tell me in the comments. Watch next: [paste link to your next video] #Motorola #Apple #Intel #TechHistory #Documentary