Rewiring Change: A Neuroscience-Backed Approach to Leading Transformation (Week #4)

Week 4: Reinforcing Success – Creating Momentum Through Short-Term Wins Why do so many change initiatives fail—even when the strategy is sound? The answer often isn't the plan. It's how the brain responds to uncertainty. In the third session of our 5-week Rewiring Change webinar series, Dr. Mayra Austin explores the neuroscience behind organizational change while combining John Kotter's 5th step of leading transformation with research on how the brain processes barriers and what managers can do about it. You'll discover why employees naturally resist change, how leaders can reduce uncertainty, and what it takes to create genuine momentum from the very beginning of a transformation. In this session, you'll learn: How to prepare for Kotters step 6 on small wins Being intentional about the right small wins Identify was is a good small win and what is not from a neuroscience standpoint Whether you're a CEO, HR professional, manager, supervisor, project leader, or change champion, this session provides actionable insights to help you lead change with greater confidence and lasting impact. Presented by: Dr. Mayra Austin CEO & Founder, Management Cues Kathy Marcove, SHRM-SCP Leadership & Workplace Culture Strategist Management Cues equips organizations with neuroscience-backed leadership development that transforms managers into high-performing leaders through measurable, research-based learning experiences. Note to viewers: The term understated is used in this session, but what was actually meant was “The importance of the manager’s role cannot be overstated." Learn more about Management Cues: 🌐 https://www.managementcues.com Connect with Dr. Mayra Austin: LinkedIn: / mayraaustin If you found this session valuable: 👍 Like the video 💬 Share your biggest takeaway in the comments 🔔 Subscribe for the remaining sessions in the Rewiring Change series and more neuroscience-backed leadership content. #ChangeManagement #Leadership #Neuroscience #JohnKotter #OrganizationalChange #LeadershipDevelopment #ManagementTraining #PsychologicalSafety #FutureOfWork #ManagementCues