Why WHSmith Gave Up on the British High Street

WHSmith sold its high street shops—but kept its name. Why walk away from a business somebody else still wanted to buy? For generations, it was where Britain bought school stationery, magazines, books and last-minute birthday cards. In 2025, WHSmith sold its UK high street business, with the shops set to become TGJones, while keeping its travel business. This documentary explores the decision behind that split: the different economics of high street and travel shops, what the buyer actually acquired, and why a familiar shop can survive while the name above its door disappears. What do you remember buying at WHSmith? Share your memories in the comments. Subscribe to Edward Lane for the stories behind Britain’s familiar brands. #WHSmith #BritishHighStreet #BritishBusiness