The ENTIRE History of IKEA in 20 Minutes

How a dyslexic farm boy from a Swedish village with a few dozen people built a company the furniture industry tried to kill, by getting hundreds of millions of strangers to do the work for him and thank him for it. 00:00 The Allen Key in Your Hand 03:01 The Boy Who Sold Matches 06:23 Boycott, Table Legs and Älmhult 09:51 The Maze, the Meatballs and the Trick 13:25 Secrets, Foundations and Lawsuits 17:03 Back to the Allen Key Sources: Ingvar Kamprad, "The Testament of a Furniture Dealer" (1976) Bertil Torekull, "Leading by Design: The IKEA Story" (1998) Elisabeth Åsbrink, "Och i Wienerwald står träden kvar" (2011) The Economist, "Flat-pack accounting" (May 2006) The Greens/EFA, European Parliament, "IKEA: Flat Pack Tax Avoidance" (2016) European Commission press release IP/17/5343 on Inter IKEA tax rulings (Dec 2017) U.S. Consumer Product Safety Commission, IKEA dresser recall notices (2016) Norton, Mochon & Ariely, "The IKEA effect", Journal of Consumer Psychology (2012) Inter IKEA Group annual summaries and IKEA press releases (TaskRabbit 2017, catalogue 2020, Russia 2022) Illustrations are AI-generated. Narration is an AI voice; the script was researched and edited for this channel from the sources above.