What It Takes To Be Lifestyle Creator & Influencer| Anastasiia Solodovnyk

Today on Moments with Anastasiia, I’m joined by Aizhan, a lifestyle content creator, entrepreneur, and the founder of Dubai Content Academy. In this in-depth episode, we explore the real journey behind content creation and personal branding in Dubai and London. Aizhan (Instagram: @ajsorelle) shares how she started as a content creator in the fashion, beauty, and lifestyle space, and how content creation evolved from a passion project into a sustainable business and education platform for creators and brands. We talk openly about building a personal brand on social media, working with global brands, navigating influencer marketing, and understanding the business side of influence. Aizhan breaks down what it truly takes to grow as a content creator in Dubai, including consistency, positioning, professionalism, and choosing the right collaborations. This conversation also goes beyond the highlight reel. We discuss the pressure of the influencer industry, comparison on social media, mental health, authenticity, and the realities behind panels, events, and visibility online. Aizhan shares how living between Dubai and London shaped her mindset, work ethic, and approach to success, as well as how she protects her energy while staying visible in a fast-paced digital world. If you are interested in content creation, influencer marketing, personal branding, entrepreneurship, or building a business through social media, this episode offers practical insights, honest experiences, and real advice for creators, entrepreneurs, and aspiring influencers. This episode is especially valuable for anyone looking to grow on Instagram, collaborate with brands professionally, build authority online, and create long-term success beyond followers and numbers. 01:13 – How do you feel today? 01:56 – Why did you choose Dubai as your city to relocate to? 03:38 – How did your journey as a content creator begin? 05:15 – When did content creation turn from a hobby into a real business? 06:49 – Your personal story and journey so far 09:30 – How do you plan your content? 11:05 – What does a typical day of a content creator look like? 12:59 – Do you delegate your Instagram management to someone else? 15:27 – What challenges do you face as a businesswoman? 16:37 – How do you deal with negative comments online? 22:00 – The role of consistency in your growth 25:23 – How much time do you spend learning and studying? 27:03 – How do you decide which opportunities to say yes or no to? 41:30 – Advice for content creators who are just starting out 45:58 – What does success mean to you today compared to the beginning?