why are brands so bad at being online?

brands have been trying to figure out the internet for years, and somehow they keep making things worse. so i went down a rabbit hole looking at some of the funniest and most ridiculous marketing disasters in internet history. from LifeLock's CEO publicly sharing his personal information, to Dr Pepper promising everyone free drinks, Burger King's infamous tweet, Heinz's QR code disaster, and brands discovering why you should never let the internet do whatever it wants. some of these ideas were genuinely clever. others probably got someone fired. i'm kuba. i make videos about design, branding, games, internet culture and whatever else i find interesting. hope you enjoy :)