She Built Singapore's 3x3 Basketball Scene From Scratch | Jumpshot Singapore

#singapore #3x3 #basketball #jumpshotsg #3x3basketball #foundersstory What started as a young girl's escape from a hard childhood became the foundation of Singapore's 3x3 basketball scene. 🏀 In this episode, we sat down with Esther — founder of Jumpshot Singapore — to talk about how basketball helped her through a difficult upbringing, how a magazine turned into a streetball movement, and why she's dedicated her life to growing 3x3 basketball for the next generation. 00:04 - Growing Up with Basketball as an Escape 00:21 - Falling in Love with the Game in Primary School 01:15 - Starting Jumpshot Magazine 01:41 - How Streetball Sparked the 3x3 Passion 02:01 - The First-Ever Streetball Event at Ngee Ann City 02:31 - FIBA Comes Knocking — Taking 3x3 to the World Stage 02:48 - Adapting Through Change: From Magazine to Coaching 03:04 - Building Jumpshot's Women's Team 03:18 - Facing Failure and Bouncing Back Through Covid-19 03:36 - Switching the Women's Team From 5-on-5 to 3x3 03:46 - Going Full-Time to Grow Singapore Basketball (via media) 04:06 - The Vision: Revolutionizing Basketball Through 3x3 04:29 - Building the Next Generation with Jumpshot's 3x3 Academy Want to find out more about 3x3 Basketball? Send us an email at marketing@jumpshot.sg Follow Jumpshot Singapore on: 📸 Instagram: @jumpshotsingapore | @jumpshot3x3academy 🎵 TikTok: @jumpshotsg 👍 Facebook: @JumpshotSG 🌐 Website: jumpshot.sg Be part of the Jumpshot family — subscribe for more 3x3 content! 🏀