How to apply AI in marketing with Uzma Haveri

Event recap: How to use AI in your marketing workflow w/ @Uzma Haveri 📌 our favorite advice: LLMs know the world but not your business: closing that gap is your first job. build a context folder with call transcripts, product docs, brand guidelines and strategy docs, and your outputs will land at 80-90% quality documentation is now a marketer's most important skill: document every process well once, then hand it to the agent to run on its own forget prompting frameworks. clarity of thought beats any structured format, just be extremely clear on what you want and what outcome you expect don't start every chat from zero: work in folders with saved context, and save every successful workflow as a skill so you never rebuild from scratch give fewer instructions upfront: let the agent find its own path first, then course-correct AI reclaims your execution time, your value lives in how you think, strategize and experiment where to start if you're new to this: dump random files into a folder and ask Claude to organize them. it helps you understand how the machine works before doing anything complex workflows Uzma shared: a design system pulled from just a website URL, custom dashboards connected to her full tech stack, a daily blog pipeline producing 8-10 articles in 30 minutes, and a YouTube optimization workflow the numbers that stuck with us: zero technical background four months ago. today she's replaced an agency and turned a 10-hour workflow into one hour