She Closed Her Clothing Store and Paid Off Over $1 Million in Debt

For 15 years, Keri Kropp ran a high-end women’s clothing store and interior design business in downtown Kerrville, Texas. At one point she had 13,000 square feet, a coffee shop across the street, and 27 employees. She was rolling cash and debt forward month after month, with $40,000–$45,000 a month going to debt service. In this weeks episode, Keri shares the hard decision to close her clothing store, what it took to let go of the responsibility she felt to her employees and her community, how she rebuilt through a devastating flood, and how she paid off about $1.2 million in high-pressure debt in roughly six months. Key Takeaways • Why your biggest revenue stream isn’t always your most profitable • Why selling more doesn’t fix cash flow problems • How to know what’s due before it’s due • How a simpler business can be a more profitable one • Making decisions based on data, not guilt or gut feelings • How to borrow belief before you see results Chapters 00:00 Meet Keri Kropp 04:36 Building a One-Stop Lifestyle Shop 06:43 Letting Go of the Clothing Store 10:59 Borrowing Belief Through a Crisis 13:11 Reinventing the Business as a Design Studio 18:33 Getting Into the Numbers 22:47 Paying Off $1.2 Million in Debt 27:37 Why Coaching Made the Difference Connect with Keri: https://www.kerikropp.com Ready to stop rolling debt from month to month?  Learn about the Inventory Genius program: https://www.ciarastockeland.com/program Visit the Bookstore: https://www.ciarastockeland.com/books... Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subsc... If your sales are growing but your cash isn't, let's find out why. Get the Inventory Genius Operating System: https://ciarastockeland.com/program  Shop the Bookstore: https://www.ciarastockeland.com/books... Sign Up for Free Weekly Tips and Trainings: https://www.ciarastockeland.com/subsc...