The One Piece That Almost Killed LEGO

LEGO nearly went bankrupt in the 2000s—and the reason why is more surprising than you think. 🔔 SUBSCRIBE for more LEGO videos 👍 Leave a LIKE if you enjoy LEGO’s success in the late '70s and '80s set the stage for a dramatic rise—but also a near-total collapse. This video dives into LEGO’s darkest era, from financial freefall to baffling product flops like Galidor and Znap. This video also highlights how a few bold decisions helped rescue the brand. You’ll see how Star Wars, Bionicle and even adult collectors helped bring LEGO back from the brink of bankruptcy. Intro: 0:00 Chapter 1: 00:15 Chapter 2: 01:37 Chapter 3: 07:51 Chapter 4: 15:33 Chapter 5: 17:53 Chapter 6: 21:39 This is part 2 of my documentary on LEGO’s history. Watch part 1 here:    • The Untold Backstory of LEGO   Videos mentioned: ➝ The Evolution of LEGO Light Bricks    • The Evolution of LEGO Light Bricks   ➝ LEGO But It Talks...    • LEGO But It Talks...   Watch More LEGO Videos: ➝ LEGO Sets With Too Many Minifigures:    • LEGO Sets With Too Many Minifigures   ➝ 0 IQ LEGO Sets -    • 0 IQ LEGO SETS...   ➝ 10 Hidden Secrets in LEGO Sets -    • LEGO is hiding this in sets...   🛒 SpitBrix Posters Available Now: https://spitbrix.com 📬 Business inquiries: business@spitbrix.com 📬 Viewer video submissions: videos@spitbrix.com Have a great day! #lego