Where Do You Live?" Is a Harder Problem Than You Think | Roger Norton (OkHi)

Most digital services quietly assume every customer has a working street address. For hundreds of millions of people across Africa, that fundamental infrastructure simply does not exist. In this talk from Inspire Africa Conference 2026, Roger Norton (Chief Product Officer, OkHi) traces the journey of building a product around this exact reality, from initial discovery to a working service. Roger breaks down the wrong turns along the way, how to build when the infrastructure your product depends on is completely missing, and what happens to your assumptions the moment real customers touch the product. Subscribe to our YouTube channel -    / @innovateafricafoundation   Join our programs - https://innovateafricafoundation.org/contact Follow us across social media Instagram - https://www.instagram.com/buildwithiaforg/ X - https://x.com/iaforg LinkedIn - https://www.linkedin.com/company/innovate-... #InnovateAfricaFoundation #WorkNigeria #InspireAfricaCon2026 #ProductManagement