What Facebook Metrics Matter? The Answer After Analyzing 115,715 Purchases, and $2,528,179 Ad Spend.

I’ve had a data analyst clean up and analyse 2 million dollars in ad spend, 7 million dollars in revenue from Facebook and Instagram, and 115,715 purchases to tell us what Facebook metrics matter, and what Facebook metrics don't. The outcome is rather shocking. In addition, I'll also be revealing 2 secret metrics that I'm 99% certain, you're not using, which are extremely effective at predicting revenue from ads (even when there's no revenue yet). Metrics that we'll cover in this video: cost per 1,000 impressions (CPM), Click Through Rate (CTR), Link Click Through Rate (LCTR), Cost per Click (CPC), Cost Per Link Click, Cost Per Page View, Cost Per Add To Cart, Cost Per Initiate Checkout, And Cost Per Purchase. Oh, and by the way, the data analyst also analyzed the 'hook rate' custom metric, but I didn't know whether people would know or care for this metric. Hence, it's not in the video. If you want to have it, I do actually have the correlation coefficient for the 'hook rate.' Just write me a comment in the comment section if you'd like to have the outcome.