Consumer Behaviour | Principles of Marketing (POM) | Unit 2 Part 1 | B.Com Hons DU SEM 3

Welcome to the first part of our series on Unit 2: Consumer Behaviour from the Principles of Marketing syllabus! 🚀 This video is specially designed for B.Com (Hons) students of Delhi University (DU Regular, SOL, NCWEB) following the latest NEP syllabus. If you want to master the concepts of why consumers buy what they buy and score high in your exams, you're in the right place! Buy notes : https://forms.gle/fgz4hmnSiLzbFjSk6 link 2 : https://forms.gle/9cAfSNR4t1LKVWZb8 In this video (Part 1), we break down the foundational concepts of Consumer Behaviour with easy-to-understand examples. We've covered everything you need to build a strong base for this crucial chapter. 📚 Topics Covered in this Video (Part 1): Introduction to Consumer Behaviour: What is Consumer Behaviour? (Meaning and Definition) Why is it important to study Consumer Behaviour? (Importance & Scope) Types of Buying Decision Behaviour: Complex Buying Behaviour: When the consumer is highly involved. Dissonance-Reducing Buying Behaviour: High involvement but few differences among brands. Habitual Buying Behaviour: Low involvement and routine purchases. Variety-Seeking Buying Behaviour: Low involvement but significant brand differences. The Consumer Decision-Making Process: A step-by-step breakdown of the 5 stages a consumer goes through before making a purchase. Stage 1: Need Recognition Stage 2: Information Search Stage 3: Evaluation of Alternatives Stage 4: Purchase Decision Stage 5: Post-Purchase Behaviour Detailed explanation of each topic with real-world examples to help you connect theory with practice! 🔗 Important Links: Watch Part 2 (Factors Influencing Consumer Behaviour): Full Principles of Marketing Playlist:    • Principles of Marketing | B.Com Hons Semes...   Download PDF Notes from our Telegram Channel: TELEGRAM : https://t.me/collegestudiesdu This lecture is essential for: Students of B.Com (Hons.) & B.Com Programme. Delhi University (DU), SOL, NCWEB, and other university students. Anyone preparing for exams under the NEP syllabus. Aspiring marketers and business enthusiasts curious about consumer psychology. 👍 If you found this video helpful, please LIKE the video and SUBSCRIBE to our channel for the complete syllabus. Don't forget to hit the BELL ICON 🔔 so you don't miss Part 2 and other important lectures! 💬 Have a doubt? Leave a COMMENT below, and we'll be happy to help you out! Hashtags: #ConsumerBehaviour #PrinciplesOfMarketing #BComHons #DelhiUniversity #Marketing #DU #BCom #NEP #DUSOL #Commerce #MarketingManagement