Illuminating Purpose of Measuring Performance to Set New Records

#performancemetrics #medicalaffairs #performancemanagement This episode provided an in-depth conversation that redefined the Purpose of capturing Performance as Personal Records teams in the industry strive to reach in order to not only measure but ensure continuous quality improvement. The discussion featured Medical Affairs senior leaders, executives in developing strategy, improving operational efficiency, and implementing enterprise software platforms - Lizbhet Delgado, Founder of Seek Medical, Luz Ramirez, former Medical Director at Amgen, Jeff New, Senior Director of Operations at New Amsterdam Pharma, and Alex Pasek, formerly at the Foundations of the Institutes of Health. The discussion focused on connecting the unseen motivational drivers and behaviors behind performance and the actual methods to ensure continuous progress in business results through accountability with a live demo of an industry-first ANCORA Decision Assistant performance analytics platform as well as several practical case study scenarios the speakers applied to this solution and their unique insights. 0:00 Speaker Introductions 4:58 Agenda Overview 7:11 Root Cause of Medical Affairs Inefficiency, Blind Spots and Next Generation of Visibility 9:13 Persistent Challenges in Clarifying the Purpose of Capturing Performance in Medical Teams CRMs do not show the link between activities and outcomes Not all teams use CRMs - inconsistent and disconnected platforms 12:02 Frustration stems from not seeing the impact of what Medical does in current medical CRMs Capturing activities is critical not only to measure performance but to make critical decisions. 13:14 Leaders recognize they need to measure clinical outcomes more directly 14:01 Sports athletes proudly share their record books with competitors unlike in pharma 14:38 Results of Merging Sports Transparency with Data Science Precision on the Business 16:04 Metrics are a Moving Target 18:22 ANCORA Decision Assistant Value Proposition and Features 19:31 Capturing daily activities, internal collaborations and how they drive results directly 19:45 ANCORA Demo / Preview 21:44 Live views of bottom-line outcomes and internal collaborations that drive them 24:45 Who are the colleagues and customers with whom team members collaborate most? 25:07 Capturing real world general or specific surveys from customers and colleagues 26:31 Ensuring data integrity and quality 30:44 Who is demonstrating the biggest impact and which outcomes? 31:48 Capturing the certainty factor to trace outcomes directly to activities 32:26 Measuring the Corporate Contribution Index 33:41 Live KPI Recommendation Grading to spend more time in high impact activities 34:18 Making sense of metrics dashboards with KPI Decision Analysis Notifications 34:39 ANCORA Decision Assistant implementation w/ the DeepMetrics Cycle 36:44 Tesla Sales and Marketing Vice President John McNeil's Efficiency Case Study Expanding your views Injecting urgency and accountability Testing yourself by setting your own benchmarks 38:27 Applying ANCORA to Case 1: Mature Medical Team with a new product launch 40:13 ANCORA gives you a uniform method to collect major results transparently 41:14 ANCORA enables teams to pivot earlier and more often to make better decisions 44:21 Customization in CRMs in pharma is a huge, long ordeal - ANCORA is more configurable 44:52 Bridging the gap between local and global teams, field and headquarters 45:10 Shifting from Performance Review Process to Personal Records team members want to share 45:37 Applying ANCORA to Scenario 2: Pre-launch Medical Team with only 1 Field Medical function 50:43 Could more transparency of performance data drive more competition? 51:54 Transparency of performance will likely drive higher collaboration 53:53 Advantage of weighing activities by impact 54:47 Scenario 3: Company Merger and Integration 55:48 It is the team that is able to demonstrate its value that sticks around a merger 58:09 Webinar Summary 59:33 How do you motivate teams, not only individuals to perform better? 1:01:16 ANCORA helps not just collect a laundry list of data but make sense of it 1:02:20 Final Thoughts: Connecting individual impact to team belonging and accountability