Most people don’t celebrate your success — they wait for you to fail.

“Most people don’t celebrate your success — they wait for you to fail.” Andrew Shuttleworth had it all — global clients, business class flights, and a cushy leadership role in a company. Then he walked away to build Brave, a daring advertising agency. What came next? Sleepless nights, losing his biggest client, and the unnerving silence of starting over. In this honest and gripping conversation with Nontokozo Madonsela, Andrew shares: ◽️ Why walking away from success felt like freedom — until it didn’t ◽️ What nearly broke him in his first year as a founder ◽️ How creative founders deal with public failure ◽️ How to deal with clients who want you to conform ◽️ Why most people will only show up when you lose ◽️ How to stay brave when your funding disappears overnight ◽️ What it means to lead with truth when your agency’s survival is on the line 00:00 Intro 00:13 The Scariest Decision of His Life 00:43 What Happens After You Walk Away 09:33 Losing Clients, Losing Sleep 12:01 How He Copes in Dark Times 17:47 “Failure Is an Opportunity to Learn” 20:25 “Everything Is Figureoutable” 21:35 Drawing a Line in the Sand 26:41 Why Creatives Must Stay True 28:03 They Celebrate Your Failure, Not Success 29:18 The Power of Sitting with Discomfort Follow Cheers to Failure: Instagram –   / cheerstofailure   LinkedIn –   / cheerstofailure   TikTok –   / cheerstofailure   Hosted by Nontokozo Madonsela: LinkedIn –   / nontokozomadonsela   Instagram –   / nontokozom88   Cheers to Failure is a live podcast about the stories we were never supposed to tell. The ones that cracked us open. The ones we stayed silent about. The ones that made us. Raise a glass. Say the quiet thing out loud. #GregMaloka #CheersToFailure #LeadershipFailure #EgoAndShame #Podcast #ResilienceStory #RawConversations #PublicFailure #RebuildingAfterShame #EmotionalLeadership #ResilienceStories #EmpatheticLeadership #CSuite #UnfilteredTruth