McDonald’s Isn’t Selling Burgers.

McDonald’s sells billions of burgers around the world. But what if burgers aren't the real secret behind its business? Behind the Golden Arches is a business model built around franchising, real estate, brand power, and a system designed to generate revenue from thousands of locations worldwide. In this Curious Capital documentary, we investigate how McDonald’s makes money, why its franchise model matters, and how the company built a business far more sophisticated than fast food alone. Because sometimes, the most profitable part of a business isn't what customers think they're buying. *Stay curious. This is OrvynDocs.* Subscribe for more documentaries exploring the hidden business models, corporate strategies, and economic systems behind the world's biggest companies. #McDonalds #BusinessDocumentary #CuriousCapital