The real reason Chinese cars aren’t available in the U.S.
CBT News
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The real reason Chinese cars aren’t available in the U.S.
293 просмотра · 1 день назад
CBT News
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293 просмотра · 1 день назад
The debate over whether Chinese automakers should enter the U.S. market is becoming harder for the automotive industry to ignore. Consumers facing record vehicle prices and higher financing costs are looking for more affordable options, while dealers and manufacturers are weighing concerns around national security, data privacy, competition and the future of the U.S. auto industry.
David Spisak, President and CEO of Disruptive Growth Solutions, addresses the issue in today’s Inside Automotive episode. While Spisak believes Chinese vehicles will eventually enter the U.S., he also argues that current regulatory and security concerns make it difficult today.
Much of the consumer interest comes down to price, as Spisak pointed to the dramatic change in vehicle affordability since 2019, when the average new vehicle sold for about $39,000 and manufacturers offered incentives worth nearly 11% of the transaction price. With a down payment and favorable financing, consumers could get into a new vehicle for roughly $350 a month.
Today, Spisak said payments have climbed to about $808, with roughly 20% of consumers paying more than $1,000 a month. Simultaneously, the market has lost its supply of truly affordable new vehicles. In 2019, consumers could choose from 13 models priced below $20,000. Today, he said, there are none, creating what Spisak described as massive pent-up demand for affordable new vehicles, rather than broad pent-up demand for new vehicles overall.
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