Premiumisation Benefit: 5 Liquor Stocks to Watch | Markets Decoded

Indians are drinking less than they did two years ago; yet India's biggest liquor companies keep growing revenue by double digits. How? In this episode of Markets Decoded, we decode India's alcohol (alcobev) sector from the absolute basics and break down 5 liquor stocks to check which ones are actually on track to hit their own management guidance. We cover how the liquor business really works (whisky, brandy, beer, IMFL, "Prestige & Above"), why premiumization is driving the whole sector, the India-UK FTA's impact on Scotch, and the honest risks, state regulation, input costs, and rich valuations. Consumption of alcohol is injurious to health. FYERS does not promote or endorse the consumption of alcohol. Open your free Demat account now: https://fyers.onelink.me/j9l7/social ___________________________________________________________________ Disclaimer: The securities are quoted as an example and not as a recommendation. Investment in securities markets are subject to market risks, read all the related documents carefully before investing as prescribed by SEBI. Issued in the interest of the investors.