51. Run A Flash Sale That Drives Engagement

In this episode, Samantha discusses how to run a flash sale without defaulting to a discount code and a pile of urgent emails. She breaks down the four goals a flash sale can serve (money, re-engagement, priming your list to buy from you, and list growth), then walks through several flash sale formats that don't touch your pricing at all, from BOGO offers to exit offers to piggybacking on another brand's price change. She also shares three ways to pull a flash sale offer out of a service suite you already have, including how to test an offer that doesn't exist yet. This episode sets up her Flash Sale Workshop starting August 31st, where she'll help listeners strategize and write their own flash sale copy. What You'll Learn • The four goals a flash sale can serve, and why chasing only the cash leaves opportunity on the table • A handful of flash sale formats that don't touch your pricing, including one Sam borrowed from a college football tailgate • How to pull a flash sale offer out of a service you already sell, without building anything new • Why testing an offer you haven't built yet through a flash sale can tell you if it's worth building • What happened when one of Sam's clients booked six months of work off two emails Resources Mentioned • Can You Write This For Me: https://canyouwritethisforme.com • Flash Sale Workshop (starts August 31st): https://nomadcopyagency.thrivecart.co... • Forgotten Launch Emails checklist: https://nomadcopyagency.thrivecart.co... (use code PODCAST to get it for $1!) Connect with me: • Instagram (  / nomad.copy  ) • LinkedIn (  / samanthaburmeister  ) • Website (https://www.nomadcopyagency.com/) Nomad Copy Services (https://www.nomadcopyagency.com/services) → sales pages, emails, websites, and more. Get on my calendar (https://www.nomadcopyagency.com/contact) → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot (https://www.nomadcopyagency.com/opt-i...) → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube (   • Copy AND Podcast with Captions  )   Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. (https://www.nomadcopyagency.com/done-...)