give 10 mins & i'll show you how i sign $20k/mo agency clients (step-by-step)

Join the Skool community: https://ad-lab.io/agencyos?video=8LOV... Everything I use to run my agency lives in there, alongside a group of 7 figure agency owners. Ten minutes is all it takes to walk you through the exact way I land agency clients paying $20k a month and up. Generalists don't get paid $20k a month. If you look like everyone else, you'll get paid like everyone else, which is $2k to $3k retainers and nothing more. The way out is niching down until you can tie your pay to the performance. We do Google and YouTube ads for ecommerce brands and nothing else, and that focus is what lets us take a percentage of ad spend against a minimum. Take a client spending $150k a month. At 10% of spend that's a $15k billable, and they're more than happy to pay it because you only earn it after making them a lot more. Go out and try to find me a client willing to just pay you $20,000 without proving your worth first. It's extremely rare. Most agency owners are scared of this model because they're simply not confident in their delivery. If you cannot confidently tie your pay to performance, there is something deeply wrong with your fulfillment. Get that part super, super dialed in, then stop acting like a contractor and start acting like a partner in their business. That's what makes them happy to pay the bigger invoices. 00:00 How to sign $20k/mo agency clients 00:34 Why generalists don't get paid $20k a month 01:55 Niching down and charging a percentage of ad spend 02:41 Why SOPs give you the confidence to offer this deal 03:15 Performance fee vs a $20k retainer 04:34 ROAS and marketing efficiency ratio 05:36 Looker Studio dashboard for predictable cash flow 06:37 The Slack scraper AI daily summary 07:27 Pod structure and senior leadership 08:00 Catching underperforming accounts before they churn 08:52 Scaling spend without scaling your involvement 09:25 The niche down feedback loop