How to Build a $3M HVAC Business With Just 4 Technicians

How do you build a $3M plumbing & HVAC business with just four technicians — and keep growing when hiring, seasonality, and customer acquisition become major bottlenecks? In this episode, Daniel Dramshev sits down with Jonathan Cheever, Co-Founder of Team Cheever Plumbing + HVAC in Park City, Utah, to break down how they built and scaled the business in a highly seasonal local market. Team Cheever generated $1.2 million in 2024 and grew to $3 million in 2025 with just four technicians, with Jonathan also spending some time in the field. In 2026, the company has expanded to 13 vans, is adding technicians, and is tracking toward more than $4 million in revenue — while Jonathan is pushing for a $6 million year. The conversation goes deep into hiring, technician productivity, customer acquisition, repeat business, local marketing, profitability, and what it takes to compete with much larger home service companies. In this episode, you’ll learn: • How Team Cheever grew from $1.2M to $3M in one year • How they generated $3M with just four technicians • Why hiring becomes one of the biggest bottlenecks in HVAC growth • How they manage seasonality in a small local market • Why 70% of 2025 revenue came from existing customers • How local networking generated about $180K in revenue • How technicians increase revenue without high-pressure sales • Why the company’s average ticket is around $3,030 • How Team Cheever is operating at around 15% EBITDA in 2026 What’s the biggest bottleneck in your HVAC business right now: hiring technicians, generating more calls, or getting more revenue from the customers you already have? ABOUT JONATHAN CHEEVER Jonathan Cheever is the Co-Founder of Team Cheever Plumbing + HVAC, a home service company based in Park City, Utah. Jonathan is a second-generation master plumber who also spent 16 years on the U.S. Snowboard Team, competed in 10 X Games, and represented the U.S. at the Olympics. Today, he is focused on growing Team Cheever across plumbing, HVAC, hydronics, and fire suppression while building a strong team and local brand in Utah. Connect with Jonathan Cheever & Team Cheever: Website: https://www.teamcheever.net Instagram — Jonathan Cheever:   / teamcheever   Instagram — Team Cheever Plumbing + HVAC:   / teamcheeverplumbing   ABOUT THE HOST Daniel Dramshev is the founder of Netrocket HVAC Marketing Agency and host of the 8-Figure HVAC Brands Podcast. Daniel helps U.S. HVAC and home service companies grow through SEO, Google Ads, Yelp, Local SEO, AI visibility, analytics, and practical marketing systems built around booked jobs and revenue. Connect with Daniel: Instagram — HVAC Marketing:   / dramshev_hvac   Personal Instagram:   / dramshev   Facebook:   / dramshev   LinkedIn:   / dramshev   All Daniel Dramshev projects: https://linktr.ee/danieldramshev Netrocket Agency: https://netrocket.pro/?utm_source=you... TIMESTAMPS: 1:33 From Plumbing to the U.S. Snowboard Team 4:07 How Team Cheever Plumbing + HVAC Got Started 7:43 From $1.2M to $3M With Just 4 Technicians 9:56 Revenue per Technician & the Hiring Bottleneck 11:33 How Team Cheever Built Its Local Marketing Presence 13:38 The $36K Marketing Mistake That Brought One Customer 17:54 $3,030 Average Ticket & $6,000 Top Technician 20:44 Breaking Down Customer Acquisition & Marketing Spend 23:20 How $20K in Networking Dinners Generated $180K 26:45 Team Cheever’s Sales Process Without High-Pressure Selling 29:19 Competing on Price: $40K vs. a $17K HVAC Quote 34:11 How to Manage the HVAC Slow Season in Park City 42:12 Jobber vs. ServiceTitan: When to Make the Switch 44:20 15% EBITDA, Profitability & Reinvesting in Growth 45:49 How Big Does Jonathan Want Team Cheever to Become? #HVAC #HVACBusiness #HVACContractor #PlumbingBusiness #HomeServices