The Rise and Fall of Peoples Drug: How CVS Erasure Changed the Pharmacy

Before the ubiquity of national chains like CVS, the American landscape was defined by regional pharmacy giants. Peoples Drug, a Mid-Atlantic institution, was a neighborhood staple that served as both a community hub and a significant site during the Civil Rights Movement. Discover the corporate strategy, market consolidation, and the 1994 rebranding that turned this beloved local name into a piece of history. This is the story of how regional identity yielded to national uniformity.