The 60/30/10 Content System: How Leaders Build Authority on LinkedIn

You’ve spent decades building industry expertise and delivering real impact. But if your LinkedIn presence is quiet, you're missing out on the high-leverage opportunities coming from inbound demand. LinkedIn is no longer just an online resume—it is your reputation, career insurance, and business engine. In this masterclass, executive career strategist Mary Southern breaks down the 3-phase blueprint to grow from 0 to 5,000+ followers, establish immediate authority, and convert attention into high-ticket consulting deals, board seats, executive roles, and paid speaking engagements. -- FREE: Career Resources to Land Interviews Faster: https://www.resumeassassin.com/freebies FREE: Check Your Resume's ATS Score: https://www.resumeassassin.com/resume... FREE: 15-minute consultation: Work With Me https://calendly.com/resumeassassin/meet Resume writing, LinkedIn, career & job search coaching & more: https://www.resumeassassin.com -- TIMESTAMPS 0:00 - Why LinkedIn Growth = Career Insurance 2:15 - Foundational Truths Nobody Tells You 6:20 - Phase 1: 0–1K Followers 12:45 - Phase 2: 1K–5K Followers 20:10 - Phase 3: Scaling to Authority 25:30 - Non-Negotiables for Long-Term Success 28:15 - Real Client Stories 30:00 - Your 90-Day Action Plan + Challenge CONNECT WITH ME LinkedIn: / mary-southern Instagram: @resumeassassin TikTok: @resume_assassin_mary #LinkedInGrowth #ExecutiveBranding #CareerStrategy #ThoughtLeadership #PersonalBranding #ResumeAssassin #CareerGrowth