the line was out the door before we even opened

they told us this brand would fail. nobody would show up. nobody would care. when we decided to throw our first clothing brand pop up in LA, we genuinely didn't know what was gonna happen. this is the behind the scenes of that day. the full clothing brand vlog from setup to sellout. i walked in that morning with straight anxiety. we had spent weeks prepping this pop up shop in los angeles and the fear was real. what if nobody comes. what if building this streetwear brand was a mistake.then we looked outside and people were already lined up before doors even opened. hundreds came through. the energy in that room is something i'll never forget. this is brand building for real. not the highlight reel, not the polished version. one second you're panicking and the next you're watching your clothing brand journey shift in real time. if you're starting a clothing brand, thinking about your first pop up shop, or just love a good streetwear documentary, this one's for you. shop UNDS: https://undsonline.com/password shop GARMS: https://garmsla.com/password filmed and edited by:   / judecirioli   Timestamps: 0:00 morning run 3:13 on the way to the warehouse 4:20 warehouse tour 6:50 heading to downtown la 8:35 packing the truck with inventory 12:00 setting up the pop up 18:00 morning before the pop up 21:12 pop up starts 28:00 pop up over 33:06 Dinner