Making Your Case: How leaders are proving the ROI of content to the C-Suite @ Cited 20267 by Stacker

Every content leader eventually has to answer the same question from the C-suite: what am I actually getting for this? At Cited 2026, Jeannie Kim (VP of Brand & Content, Fora Travel), Jon Kowieski (growth marketing consultant, formerly Brex), and Erin Bruehl (VP of Communications, Current) got specific about what that conversation actually looks like — and why it never ends after one meeting. In this session: 1) Why proving content's value isn't a single pitch — it's a conversation you have over and over, and each time you have to speak in terms of what that specific leader already cares about 2) The journalism-to-business translation: what it actually takes to go from measuring page views to measuring lifetime value and pipeline 3) Why chasing viral traffic can work against you in a lead-gen environment — and what "the right traffic" means instead 4) Why ROI doesn't always mean revenue — and how to build a case for content when the value shows up somewhere else entirely 5) The case for an experimentation budget: setting aside 5–10% so a fast-moving content strategy isn't boxed in by a plan made a year in advance The takeaway: the hardest part of proving content ROI is translating what you know into the language the person across the table already speaks. Watch the rest of the Cited 2026 sessions at cited2026.com Want in the room for Cited 2027? Join the waitlist → cited2027.com #ContentStrategy #ROI #ContentMarketing #Cited2026