How to kill Expiry on shelf | The Merchandising mistake that leads to expired items | FIFO | FEFO

Have you ever wondered how an expired product can end up on a supermarket shelf? The problem isn't always carelessness. Merchandisers handling multiple brands, hundreds of SKUs, and different expiry dates can face a serious challenge: expiry management becomes a mental burden. In this training vlog, we start with a real-life shopper story and connect it to a common merchandising mistake—placing newer stock in front of older stock. You'll learn: What FIFO actually means What FEFO means and when it matters How to manage expiry when handling multiple brands What a merchandiser should do when joining a new outlet How to establish an expiry baseline How to classify high-, medium-, and low-risk SKUs How an expiry tracker can reduce mental workload How to rotate stock correctly How to create a simple weekly/monthly expiry routine How proper stock rotation can reduce expiry and wastage Remember: Don't manage expiry with memory. Manage it with a system. Subscribe to Shelf Talk UAE for practical FMCG merchandising training, career development, sales, retail execution and real field solutions. #FMCG #Merchandising #FIFO #FEFO #ExpiryManagement #ShelfTalkUAE #Merchandiser #Retail #FMCGTraining #UAE