What Retail Taught Sports About AI, Data & the Fan Experience | Shripal Shah at Next League

What can sports learn from retail about AI, loyalty, data, and the future of the fan experience? A lot. On this episode of Fourth Quarter Labs, I sit down with Shripal Shah, Chief AI & Innovation Officer at Next League, author, columnist, and adjunct professor who has spent his career at the intersection of sports, technology, marketing, and business. Shripal has worked on both sides of the equation, from helping lead strategy for an NFL organization to spending years in retail, where data science, machine learning, personalization, and loyalty were already operating at massive scale. Now he’s bringing those lessons back into sports. One of my favorite ideas from the conversation: For years, sports organizations have imagined frictionless parking, personalized experiences, connected loyalty, and seamless transactions. The desire was there. The technology wasn't. That is changing very quickly. Fourth Quarter Labs explores sports, business, technology, leadership, and human performance, and the work behind the work that ultimately drives performance. Subscribe for more conversations with the people building, leading, and changing these industries.