They Just Proved Everyone Wrong

CD Projekt Red just did something that goes against almost everything we've come to expect from the gaming industry. While AAA studios are charging more than ever for remasters, DLCs, and expansions, the developers behind The Witcher 3 decided to give millions of existing players a massive upgrade for FREE. And somehow, it worked. But why would a studio spend years developing something they aren't even charging for? In this video, I break down why and how The Witcher is right now showing the entire gaming industry a completely different way forward. ► Business Inquiries: rickrey@loadscreen.gg ► My Twitch:   / itsrickrey   ► My Twitter: https://x.com/itsrickrey Thanks for watching! On this channel, I try to connect the dots and explain not just WHAT is happening in gaming, but WHY. I explore the stories, decisions, and contradictions shaping the games we play. From struggling AAA studios, the economics behind the games and controversial publisher decisions to unexpected success stories. I cover all of your favourite games and subjects - from The Witcher, GTA 6, Cyberpunk 2077, World of Warcraft, Battlefield, to the next big gaming controversy, my videos look beyond the headlines to understand the people, businesses, and decisions behind our favorite games. 0:00 The Witcher 3 mystery 0:34 Industry shift explained 1:41 Remaster impact analysis 2:52 The long-term strategy 3:40 Gaming industry crisis 5:23 Cost-driven vs value-driven 7:26 The Witcher 4's ambition 9:03 Value-driven success 10:34 Trust as a business model