What Happens After “Let’s Be Partners”? | Channel Maven Podcast Episode 04

What happens after the first "let's be partners" call? Too often, a logo goes on the partner page and nothing else happens. Staci Corbett, Senior Director, Field Marketing and Channel Partnerships & Alliances at OculusIT, joins Heather K. Margolis to talk about partnerships that hold up: 10 or 15 partners instead of hundreds, a custom go-to-market for each one, someone who owns the relationship, and accountability on both sides. They also get into smarter MDF, what counts as a lead, and making room for the next generation of channel leaders. Want help building partnerships that produce? Contact us at hello@channelmaven.com.