How Much to Charge for Your First Digital Product

Most first digital products should be priced between $27 and $97 — and almost everyone prices at the bottom of that range or below it. Here's what the market actually pays, and how to pick your number. 👉 Want this applied to building something bigger? The podcast course: https://leslieellenmathews.com/sp/pod... Free alternative — the Niche Finder: https://leslieellenmathews.com/op/pod... Therapists, coaches, and teachers underprice for two reasons nobody names. The first is the session anchor. If you charge $150 an hour, a $47 workbook feels embarrassing to ask for. But your buyer isn't comparing your workbook to your therapy hour — she's comparing it to the other workbooks she looked at this week. She may not know what you charge. That anchor lives entirely in your head and it drags your price down for no reason. The second is what we absorbed in graduate school: that there's something a little grubby about profiting from helping. You can read every pricing guide on the internet and still type $19 into the box because $49 felt like too much to ask for. In this video: real market ranges by product type, why specificity — not your credentials — is what sets your price, and what I found when I went looking into whether the digit at the end of a price actually matters. That last one had a twist I didn't expect. Nine-ending prices convert better and retain worse. If your product is a standalone impulse buy, take the lift. If it's the front door to something bigger, you may be optimizing for the sale and against the business. I also talk about what I got wrong — including a free private podcast, eight episodes and a journal, that I should have charged for from the beginning. I'm Leslie Ellen Mathews — therapist, former attorney, coach, and podcast host. I'll tell you what things actually cost. CHAPTERS 00:00 The number, up front 01:00 Why helping professionals underprice 02:00 The thing we absorbed in grad school 03:00 What I learned pricing my workbooks on Amazon 04:00 What the market actually pays 05:30 Your own website vs. Amazon 06:30 What actually sets your price 08:00 Name the week of her life 09:00 Does the digit on the end matter? 10:00 The nine-ending twist 11:20 Sevens, round numbers, and bonuses 12:40 Build a ladder, not a product 14:00 Three pricing mistakes 14:40 The free thing I should have charged for 15:30 What to do now TWO OTHER WAYS IN DIY podcast course — self-paced and budget-conscious, built for a full caseload: https://leslieellenmathews.com/sp/diy... 1:1 podcast course — if you've started and stalled, or want accountability: https://leslieellenmathews.com/sp/1on... MENTIONED Amazon KDP · bundling with QR-linked bonuses · price laddering Instagram: @leslieellenmathews Facebook: leslieellenmathews Web: leslieellenmathews.com ⚠️ Educational content only. Not legal, tax, financial, or clinical-supervision advice. Pricing ranges are market conventions, not guarantees. Results vary. Consult your own accountant and your own attorney.