300 milion strong and growing: Marketing to the Chinese middle class

The Big Rethink 2014 US - The 360° CMO March 13th 2014 / New York, NY Who lost China? It's a career-ending question that will be asked in the years ahead in the C-suites of those companies that failed to capitalize on the business opportunities represented by the country's massive middle class. But despite China's being the indisputable key to the future growth of any global company, few have yet to successfully crack the sales and marketing code here. This session offered expert insight from those companies that have found success in China, with panelists delivering an overview of the Chinese retail landscape and marketing environment; what messages work in what media and why; unique differences in the Chinese consumer's buying behavior; the role the social web plays; and must-know tips about dealing with government regulations. Candace Matthews Chief marketing officer, Amway Miguel Patricio Chief marketing officer, Anheuser-Busch InBev Chris Hosmer Managing director, Continuum Shanghai Tim Mahoney Chief marketing officer, global Chevrolet and global GM marketing operations leader, General Motors Company