Typographic Fundamentals Part 1

Typography Fundamentals | 3 Things Every Designer Needs from "Thinking With Type" Break down the essential concepts from Ellen Lupton's Thinking With Type (3rd Edition), pages 1-44. This video covers letterform anatomy, typeface classifications, and the relationship between technology and type design. 📚 Source: Lupton, Ellen. Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students. 3rd ed., Chronicle Books, 2024. ISBN: 978-1797226828. 🔑 Key Terms Covered: Baseline, X-height, Cap height, Ascenders, Descenders, Bowl, Counter, Stem, Arm, Spur, Terminal, Aperture 📖 Additional Resources: Companion website: thinkingwithtype.com (‪@ellenluptonType‬ ) Interactive kerning exercise: type.method.ac Google Fonts: fonts.google.com Adobe Fonts: fonts.adobe.com 📝 About the Book: The bestselling Thinking With Type in a revised and expanded third edition. This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles. The 3rd Edition features 32 pages of new content including diverse writing systems, inclusivity in design, and expanded coverage of variable fonts and screen optimization. 🎓 For Students: This video supplements assigned reading for GD2440 Typography. Watch after reading pages 1-44 to reinforce key concepts. Use the terminology from this video in your assignments and critiques. ⚠️ Fair Use Notice: This video is for educational purposes. All book images and diagrams are used under fair use for commentary, criticism, and teaching. 💬 Questions? Drop them in the comments. Office hours available by appointment.