Mario Cano | The Evolution of SEO in 2026 (Awepra Masterclass)

Mario Cano will talk about the evolution of SEO in 2026 and where it is going. Generative Engine Optimization (GEO) Takes Center Stage The goal is no longer strictly about ranking first in the traditional blue links; it’s about being cited accurately in AI-generated answers and Overviews. Extractability: Large Language Models (LLMs) like Gemini, ChatGPT, Claude, and Perplexity don't just index pages; they evaluate credibility and extract structured facts. Content must be highly structured and declarative so that AI can easily parse and synthesize the information. New Metrics: Success is increasingly measured by citation frequency, share of model visibility, and AI referral traffic rather than just traditional organic sessions.