"Respect the No" — with Chris Bowyer

Chris Bowyer's first sales job lasted three weeks. He walked out after being asked to phone people who'd been out of work for months about jobs that didn't exist. Complaints handling came next: PPI claims, payday loans, people juggling six or seven concurrent debts. He tells Westy why it takes 15 to 17 touch points before a prospect even replies, and why the moment someone says no is the moment you stop counting.