Citron: Scaling a Consumer Goods Startup in the Digital Era | Sara Chemmaa & Vikas Aggarwal

INTHECASE, 20 September 2023 by https://digital.insead.edu Join us for an INTHECASE webinar recording with Sara Chemmaa, founder and CEO of Citron, a consumer goods startup that successfully identified and filled a market gap with distinctive, leakproof lunchboxes. Sara’s journey, starting in 2018 and leading to a six-fold increase in revenue within five years, wasn’t without challenges. In the webinar, Sara will share her insights on funding and scaling a non-tech business in the digital era as well as breaking barriers as a woman founder in the Middle East. Don’t miss this opportunity to learn how to transform simple market gaps into global business opportunities. Why watch? You will gain more understanding on scaling and funding a consumer goods startup in the Middle East. • Sign up for INSEAD programmes on digital transformation and innovation: https://www.insead.edu/executive-educ... • Visit digital@INSEAD for more resources on global digital transformation: https://digital.insead.edu/ • Visit INSEAD Knowledge for general expert opinions and management insights: https://knowledge.insead.edu/ • Join the INSEAD community on the Learning Hub: https://www.insead.edu/learning-hub