How Red Bull Hacked Football

Red Bull sells almost 14 billion cans a year. Somewhere along the way, it also built one of the most powerful networks in football: Salzburg, New York, Leipzig, Bragantino, Omiya, plus stakes in Leeds and Paris FC. This is the story of the loopholes it found, the rules it bent, and the player-trading machine it built. 0:00 Intro 0:55 The can 2:08 Salzburg 3:09 Hacking Germany 5:19 The hate 5:56 The machine 7:22 The UEFA problem 7:58 Going global 8:40 Cracks in the machine 9:27 Did Red Bull hack football? Fair Use Disclaimer: This video falls under Section 107 of the Copyright Act of 1976, which permits the fair use of copyrighted content for purposes such as criticism, commentary, news reporting, teaching, scholarship, and research. All content used in this video is transformative in nature, providing new context and meaning through creative edits, commentary, or educational purposes. No infringement is intended, and all content used falls within fair use for educational, informational, and entertainment purposes. If there are any concerns regarding the use of content, please contact us directly for resolution.