100 New Customers A Month | Grow Your Barbershop Ep. 4

Want to bring 100 new customers a month into your barbershop? Start by matching your ad to what the customer is doing when they see it. In Episode 4 of Grow Your Barbershop, Scott breaks down the advertising approach used across his shops and explains why Google search ads and Facebook or Instagram feed ads need different messages. Someone searching for a haircut already has intent. Someone scrolling their feed needs a reason to stop and book. You'll see the shop booking data behind that distinction, a simple $19 haircut ad, and the tradeoff between advertising costs and introductory discounts. Scott also shares what happened when his shops compared $5 and $19 haircut offers—and why attracting a first visit is only part of the job. In this episode: • What same-day booking patterns reveal about Google Ads and Facebook • When availability and convenience can matter more than a discount • A simple Facebook ad built from a haircut photo, a logo, and one clear offer • How advertising spend and the haircut discount affect the customer acquisition decision • Why flyers, mail, and display ads need a reason for people to act • Turning first-time visitors into regular, full-price customers • The lesson from a $5 haircut offer that brought few customers back Grow Your Barbershop helps barbers and barbershop owners get new customers, fill their books, and make more money. Presented by FullCap AI. Subscribe to Grow Your Barbershop for practical ways to grow your customer base. Next episode: how to think about the right customer acquisition cost for your business. The figures discussed are examples from the shops and campaigns in this episode. #GrowYourBarbershop #BarbershopMarketing #BarberBusiness 00:00 The plan for 100 new customers a month 01:28 What the booking data says about each channel 03:59 Google intent vs. Facebook interruption 05:04 When to use an offer or discount 06:19 Selling convenience in Google ads 06:55 The simple $19 Facebook haircut ad 07:36 Ad spend, discounts, and cost per conversion 08:05 Turning new visitors into regulars 09:11 Display ads, mail, and flyers 10:05 Why your haircut montage needs an offer 10:57 The $5 vs. $19 haircut lesson 11:39 Next: choosing your customer acquisition cost