Why This Is The Most Overpriced Brand In Menswear

If you enjoyed this one and want to support my channel :) https://buymeacoffee.com/modernform RRL, Ralph Lauren's most obsessive line, charges more than most brands for clothing built around a romanticized version of America. In this video show three of their jackets to try to explain why that's not necessarily a problem. The Lot 271 black denim jacket. The corduroy racing jacket. The Bower deck jacket. Each one has a specific story worth knowing. From the Lee 101J silhouette that Paul Newman wore in 1963, to a US Navy jacket designed in 1943 with zero aesthetic ambition, purely to keep sailors alive in the North Atlantic. The question worth asking is whether RRL is genuine craft or expensive nostalgia. The honest answer is both. But the craft is real enough that it matters. Chapters: 00:00 Introduction 01:55 Lot 271 Black Denim Jacket 04:10 Corduroy Racing Jacket 06:29 Bower Deck Jacket 08:37 Is It Worth It? Modern Form is a channel about considered menswear. The history, the craft, and the decisions behind things worth owning.