The Accountability Reset: Rethinking Marketing Metrics as AI Search Grows

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Ross Graber (https://www.forrester.com/analyst-bio...) , Vice President & Principal Analyst, Forrester Research (https://www.forrester.com/bold/) . Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com (mailto:acceleration@heinzmarketing.com) . Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts (https://podcasts.feedspot.com/sales_m...)  and Top 60 Sales Podcasts (https://blog.feedspot.com/sales_podca...) Don't miss an episode! You can subscribe right at Sales Pipeline Radio (https://salespipelineradio.com/?actio...)  and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!