A Guide to Market Segmentation | Sensodyne Case Study | Marketing Strategy | Rajesh Srinivasan

In this video, Rajesh Srinivasan explains how entrepreneurs and marketers can use market segmentation as a strategic business exercise to identify market gaps and discover new niches that competitors may have overlooked. Using Sensodyne as a real-world example, he shows how effective market segmentation helped the brand identify an underserved customer segment, create a differentiated position, and gain market share in a category led by Colgate. The video offers a practical approach to market segmentation, market gap analysis, niche identification, competitive strategy, and business growth. For speaking and consulting engagements, connect with Rajesh on Linkedin   / rajesh-srinivasan-author   www.rajeshsrinivasan.com #marketsegmentation #segmentation #gotomarketstrategy #gotomarket #gotomarketsell #marketing #marketingstrategy #marketingstrategies #marketingstrategytips #marketingschool #marketingscience #marketingtips #marketingtips101 #marketingtipsforbusiness #marketingtipsandtricks #marketingtips2025 #marketingideas #marketingcasestudy #marketingvlog #marketingconsultant #marketingresearch #marketingwisdom #marketingtools #marketingmentor #marketingplan #marketingplanning #strategicmarketing #strategicmarketing