Turning Restaurant Marketing Into Repeat Business. Convo w/ Ingrid Martinez

How do you turn a restaurant promotion into a reason for guests to keep coming back? Ingrid Martinez, VP of Marketing at Norms Restaurants, joins Ty Wilson live from the CREATE conference to explain how the diner brand connects marketing spending to guest loyalty. From tracking return visits through its LA Galaxy partnership to testing offers across different locations, Martinez shares the approach behind a 40% increase in sales through Norms’ loyalty program over the past year. A limited jersey release offering free weekly breakfast brought guests out the night before and generated unexpected media attention. Martinez explains why offers like these resonate, how Norms balances attracting new guests with rewarding regulars, and why bilingual marketing and well-matched influencer partnerships help the brand reach its next generation of customers. Episode Links: Ingrid Martinez LinkedIn:   / ingrid-martinez-4978b726   Norms: https://www.norms.com/