Kristen Powers & Cherry Johnson: How AI Is Changing SEO & the Renter Journey (Part 1)

The rules of search are changing, and multifamily marketers need to change with them. In Part 1 of this episode, Reid sits down with Digible’s own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why strong SEO fundamentals are still the foundation for showing up in an AI-driven search experience. The conversation explores what matters most for SEO today, from technical site health and content to reviews, social proof, and Google Business Profiles. Kristen and Cherry also dig into the growing role of FAQs and why giving renters clear, useful answers on your website can help properties build visibility across both traditional and AI-powered search.