Our doors may be closed but we remain open online: creating content during a pandemic

John Shevlin Senior Content Planner The National Gallery Come March 2020, it was a common phrase to see written on the homepages of museums and galleries across the UK and the world: our doors may be closed but we remain open online. But what did it mean to go from welcoming 6 million onsite visitors a year to becoming a digital-only museum? In this talk, hear how the National Gallery remained “open online” in 2020 by developing new strands of content, from bedroom-made meditation videos to on-demand tours of their five-star exhibitions.