THE COOKIE-CUTTER TRAP: LESSONS FROM 300 WEDDINGS ON WHAT TRULY MATTERS

Join me on Facebook and LinkedIn on Thursday, August 13, at 1:00 PM EDT where I will interview Julie Comfort about THE COOKIE-CUTTER TRAP: LESSONS FROM 300 WEDDINGS ON WHAT TRULY MATTERS. Julie Comfort is an experience designer, educator, and author of the forthcoming book Beyond Pretty. Julie teaches wedding planners and designers the invisible architecture behind the world’s most unforgettable events, and what separates a wedding that looks beautiful from one that people remember for the rest of their lives. In my interview with Julie, we will learn: -what ‘experienced design’ actually means in practice and why it is different from what most planners are already doing; -what ‘invisible luxury' means and how planners can deliver it without increasing client budgets; -what having an actual framework changes for designing experiences; -what the most surprising thing is wedding planners can borrow from the immersive theater, luxury hospitality, and museum design world; -what the planners at the top of the new version of this industry are doing differently right now; and -so much more! If you are not connected with me on my FB page, please connect at   / naifproductions   or on LinkedIn @annettenaif. Connect with Julie Comfort: -Facebook:   / theexperientialwedding   -Instagram:   / theexperientialwedding   -Substack: https://designedforconnection.substac... -Website: https://www.theexperientialwedding.com Connect with Annette Naif: -Website: www.naifproductions.com/ -Facebook: www.facebook.com/naifproductions/ -LinkedIn: www.linkedin.com/in/annettenaif/ -Event Planners Society Facebook Group: www.facebook.com/groups/eventplannerssociety/ Cheers! Annette