Out in Soho with Gotobeat founder Max Busin

Max Busin is amping up the promotion of live music with Gotobeat. The serial entrepreneur is harnessing AI to connect up-and-coming artists with venues across the UK and Europe - creating a lifeline for both and disrupting an industry which was crying out for innovation. Now moving into larger venues, Gotobeat has festivals in its sights in 2027 then will next look to New York and the US. It all started in London. We meet Max at The Lower Third on the iconic Denmark Street in lively Soho, where West London rapper W1zzy is set to perform a sold-out show. Over a pint, Max takes Jonathan Symcox through his founding journey - and addresses the failures of Italy’s football team…