Inside an Influencers Managers Playbook

How do brands decide which creators get the deal and which ones get skipped? We sat down with an influencer manager to talk about what really happens behind the scenes, from the first brief to the final pick. In this episode, we get into what brands look at before they reach out, why engagement often beats follower count, how rates get set, and the mistakes that quietly cost creators campaigns. If you’re a creator trying to land brand deals, or a brand trying to choose the right voices, this one is for you. #ushawishi #ushawishipodcast